3D

Poser for Professional Advertising and Marketing

MediaPublishers — Sun, 11 May 2008 11:11:50 GMT

May 12, 2008

I personally do not believe Smith Micro's Poser 3D human figure software gets the attention and respect it deserves from professional artists and designers. This goes double for advertising agencies.

By far Poser is the easiest and most cost effective 3D application for creating and using life-like human figures and clothing. The few other applications or plug-ins on the market are expensive and overly complicated to use. Poser is quite user friendly and doesn't take years to learn. There is a very active community that is willing to give a hand when issues arise and Smith Micro's support is top-notch.

I know first hand the power of Poser and the benefit it could have in the advertising and marketing industries. Several years ago we (Poser World 3D staff) were contacted by Turner Broadcasting's (TBS Atlanta) advertising company to create Atlanta Braves baseball uniforms for use on billboards all across the state of Georgia.

I suppose a bit of a backgrounder is in order as to why we were contacted to create the 3D clothing for the Braves billboards. In addition to publishing Designer Today Magazine, my company also owns and operates Poser World which is one of the oldest independent Poser 3D content creation companies around. We've been creating 3D Poser content such as clothing, models, props, textures and even complete 3D scenes since the early 1991 and have been selling Poser content since 1994.

Below are several comps of the billboards that were created with the clothing that we made specifically for the TBS billboards.

We have seen our 3D creations in broadcast media such as televisions advertisements, in motion picture films, book illustrations, print advertisements, movie and television storyboarding, US military usage and of course large format billboards. The list goes on and on. Poser users are only limited by their imagination.

Poser is probably one of the most powerful, affordable and most often overlooked applications for realistic human figure modeling and rendering tools on the market. In Poser you aren't limited to human figures either, it is perfect for animal, insect, fantasy, and sci-fi. You name it and it can be accomplished in Poser.

Fashion Art and Advertising

I am surprised not to see more Poser 3D usage in the fashion industry. It is a very cost effective to display new fashions online that will save money on production photo sessions.

Print Advertising

While we (Poser World) haven't produced a lot of content specifically for print advertising agencies, However, Poser is being used more and more in print and motion advertising. Again Poser is a very cost effective for advertisers to get exactly what they want as it is created virtually.

As you can see Poser has many uses beyond traditional 3D art and animation. I see Poser gaining ground in the mainstream media as a way for agencies to cut costs while producing excellent work for their clients.

If you are looking for cost effective 3D human figures, clothing and accessories Poser is by far the best solution.

Poser Resources

Smith Micro Poser Pro - Poser and other 3D graphics software

Poser World - 3D clothes, models, props, scenes, textures, etc.

DAZ 3D - Poser Figures and Characters

Poser World Wizard Master Outfit with Cloak for Michael 3

MediaPublishers — Fri, 09 May 2008 15:22:14 GMT

This set contains a coat, pants, cloak and hair. The Pants and Coat are both conforming and contain Style and Movement morphs. The hair is a standard hair prop and has morphs to fit David, Luke and Matt. Finally a Dynamic cloak is included.

If you are a member of Poser World you can download it here.

If you aren't a Poser World member you can purchase this item ($12.00) from the Poser World store.

Until May 15th you can get 40% off of this item and everything else in the Poser World store including unlimited download memberships and the full content DVD's using promo code (when checking out): PW-40-OFF

Poser World Store

Poser World

Meshbox: Announcing Spies in Time: Porsche Carrera GT 2007

MediaPublishers — Tue, 06 May 2008 18:00:39 GMT

The high-performance Porsche Carrera GT sports a V10 engine allowing for more than 600 horsepower and can go from 0 to 62 mph in just 3.9 seconds. With the rich price tag and ability to super-accelerate, the Porsche Carrera GT is a car of choice among spies that love to be the source of envy among his peers. New from Meshbox!

You will be amazed at the beauty of this model!

About Spies in Time 2007 Vehicles Volume 1

Spies in Time 2007 Vehicles Volume 1 is a set of eight vehicles, including sports, luxury and utility vehicles that spies, undercover agents, anti-terror agents and the billionaire gentleman diplomat. Enter the world of Spies in Time 2007 - a post Cold War world no longer dominated by two opposing ideologies.

You can purchase this model by itself or as a part of Spies in Time... This model set includes all seven publicly released models plus a bonus model!

Also available on Content Paradise.

See the original announcement and new renders.

Contents

-3DS format model + 17 texture maps and one transparency map

-Poser 6+ PP2 Prop Versions of car mapped to native Poser textures

-Bryce BR 5 Version of car -2 Vue VOB object versions of car: an unpainted "primer" version and a painted version with mapped Vue shaders